Now a days, there are 12 flavors, including, apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and original. Some notable flavors have included rainbow, thriller, and blue jeans. But, over the years, they’ve created flavors from orange to rum caramel, and everything in between. The original colors were red, blue, and green. (That’s if you were patient enough to let it warm up in your mouth, first!) Taffy for All Now & Later Taffy made quite an impression, as it enthralled consumers by starting out hard and then becoming soft and chewy. Thus, it provided a constant and reliable income, not to mention a constant and reliable source of sweetness. The great thing about this candy was that it could be enjoyed all year round, instead of just for a few months during the summer, like saltwater taffy. This feat of sugar and engineering produced 150 bars a minute, and each bar sold for 5 cents each. Way back in 1962, The Phoenix Company, started by father and son Harry and Joseph Klein, began producing Now & Later Taffy on a German made machine. ![]() ![]() ![]() Clearly, the people behind Now & Later Taffy knew what they were talking about when they named their product, all those years ago. It can be tough at first, but it’s worth working your mouth muscles to chew it into malleable perfection. It’s just the kind of candy that can satisfy your sweet tooth any time of day.
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